From The Desk Of: Glenn Wallace
Dear Friend;
If you’re like many of the local business owners I speak with, you may often find yourself wondering something like:
“What do I need to do to get my business out of my current revenue ‘rut’ and take it to the next level?”
If so, this information was written specifically for you.
The reality is that in today’s competitive business environment, you can’t afford to coast along at your current level of business performance – you need to constantly look for the edge that will ensure more business growth in the future.
To stick your head in the sand and ignore the fact that your business could and should be doing better is like taking money out of your pocket and handing it over to your competitors … letting them walk away with the market share, increased revenue and profits, and opportunities for personal and career growth that you deserve!
You must drive your business for growth as if your future depends on it – because it does! But if you are unsure how to do that, I think I know why…
The reality is …
What are the 4 Fundamental Drivers of Growth, you ask?
Your reputation is your most valuable asset. That’s nothing new. However, with social media sites like Facebook and Twitter, and online directories like Yelp and Google+ Local … your reputation has never been more powerful OR more vulnerable to damage – damage that has REAL consequences.
If you’re looking to acquire new customers and grow the bottom line, you need to be making sure that more people know about you today than did yesterday.
In our wired, smartphone-crazed day and age, that usually means using the Internet in a strategic way to expand your reach and draw more attention from local prospects who want what you’re selling.
Adding new clients to your book of business isn’t always easy or cheap. And that’s why it’s so important to make sure you’re getting the maximum lifetime value of every new clients who buys with you.
Successful businesses know this; they make sure to create systems and processes to resell, up sell and cross sell their existing customers and clients.
It’s no secret that referrals make the best customers – but not just because they’re cheap to acquire and help you save on marketing costs.
According to several studies, referrals convert more quickly, spend more and spend more frequently than other customers!
Now that you know them, look around you and you’ll see…
The answer is probably ‘No’, and I think I know why. If you’re like most business I’ve worked with over the years, there are three roadblocks you’re likely running into:
- 1. You have a lack of marketing know-how.
If you don’t have the marketing chops at your company, then all of the great marketing strategies in the world aren’t going to do you much good. Strategy without execution is just wishful thinking! - 2. You don’t have the technical know-how to execute your marketing ideas on the Internet.
This is incredibly frustrating, isn’t it? Watching an internet-savvy competitor get an edge because they are more comfortable online, even though you are delivering a superior product – it almost seems unfair! That feeling of “I’m better but the world doesn’t know it” is one of the truest signs that your marketing systems are letting you down. - 3. You don’t have time.
The reality of running a business is that there is never enough time in the day to do everything you’d like. If you have to choose between servicing a client or studying the latest gee-whiz Internet marketing strategy, chances are you will (and should!) take care of your client.
These are all perfectly legitimate reasons. But I’m writing you today to make the argument that you shouldn’t let these roadblocks stop you!
The opportunity for your business is just too large! The impact an effective marketing strategy can make on your business can mean the difference between a business that’s:
- Making great money vs. no money
- Fun to run vs. a pain to run
- Affording you with an attractive lifestyle vs. consuming your every waking minute
Which is why I feel so strongly that …
Here is the HARSH REALITY that every business owner must accept:
It doesn’t matter if you have better products or services than all of your competitors if your potential customers never get a chance to try them!
If your competition is better at maximizing their Reputation, Reach, Resell and Referral activities, you will never get the opportunity to show what you are made of!
Effective use of the four R’s will help your business create more visibility, improve customer engagement, protect your brand, and fully monetize the value of your customer base.
Result? You sell more, sell faster, and sell easier.
Which raises the “$64,000 Question”…
My bet is that the answer is “yes.” Do any of these ring a bell?
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Do you struggle to put together a proactive plan of attack for marketing your business?
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Do you sometimes feel like you are “missing the Internet marketing boat” at your business?
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Do you find it hard to keep up with all of the technological changes happening and how those changes should impact your marketing and business growth strategy?
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Are you tired of seeing your competitors show up all over the web, while your website seems to be stuck in anonymity?
If so, I believe I can help.
Since I started Webjutsu, I’ve been fortunate to work with great business owners like you to:
- 1. Enhance our clients’ reputation, so that the hot prospects searching for products and services find raving reviews from previous happy customers.
- 2. Design lead generation campaigns that automatically reach and attract new leads day and night, so my client’s can spend more time with family and customers. The Internet is the most efficient, affordable, and measurable way of generating new leads for your business – but there is an art and science to doing it right.
- 3. Increase our client’s reach on the web so they show up in the search engines when prospects look for their products and services. Everyone uses the search engines to find, compare, and purchase products and services today. The word Google has become a verb! If you aren’t showing up in the search engines, your competition will eat you for lunch.
- 4. Develop systems that generate referrals that are already pre-sold on doing business with you. Every business knows that referrals from happy customers are the best form of marketing – hot referrals are proven to spend more and spend faster! But most businesses are sitting back and waiting for referrals, instead of proactively generating them! Not our clients!
- 5. Create automated systems that resell, upsell and cross sell previous buyers to keep them coming back for more. “Would you like to Super Size your order today?” The most profitable upsell ever! To be at the top of your very competitive field, you MUST maximize the revenue generated from each customer by making sure they are aware of your other product and service options, and constantly reminding them that you are open for business!
The results have been nothing short of fantastic! Check out what some of our clients have to say:
If you join me for an exclusive “R4 Marketing Strategy Sessions”, I will personally guide you through a series of innovative ways to grow your business. At the end of our session, I promise that you will have learned:
** A proven system to ensure that your business has a {“5 Star” reputation} online, so that new prospects find glowing reviews from your happy customers, clients or patients.
** How to finally win the battle of the search engines, so that your business shows up when hot prospects are searching for your products or services!
** At least 3 different ways – often overlooked – that you can reach more hot prospects in your market to ensure that your business is on a constant growth trajectory.
** How to get your satisfied customers, clients, patients to refer you floods of new business – the hottest marketing source your business can ask for!
You May Be Thinking “What’s the catch?” Why Are You Doing This For Free?!
There is no catch. I am very fortunate to be able to be very selective about the clients I choose to work with. I enjoy working with business owners like you to make dramatic shifts in growth trajectory.
This is a fantastic way for me to meet new potential clients while doing what I love to do.
My “No-Strings-Attached” Promise
I also want to be very clear that there are no expectations on our part for you to do or buy anything when you sign up for the R4 Marketing Strategy Session.
So go ahead and put me to the challenge right now while you’re thinking about it.
Here’s How To Claim Your FREE One-On-One “R4 Marketing Strategy Session” Before They Are All Gone!
Click the ‘Get Started” button below. You will be taken to my 5 Minute Marketing Questionaire. In the five minutes it will take you to check off the answers to the detailed questions I have about your business you will immediately get an idea of how powerful your Free Marketing Strategy Session will be. Many business owners have never sat down and thought of these questions concerning their business. It will be a real eye opener for 95% of you! This questionaire alone will surely get your mind racing!
I must add that I am only looking to work with a handful of new clients in 2013. I implore you to act fast to see if we can work together in your business as once these new openings are filled I will have to resort to placing interested companies on our waiting list.
I look forward to hearing from you!
Sincerely,
Glenn Wallace