What are Keywords?

When a user visits a search engine, they type words into the search box to find what they are looking for. These search terms they type are called keywords and the combinations of keywords are called key phrases.

Why is Keyword Analysis vital?

Getting to the top of Google and other search engines for attractive keywords and key phrases is the ultimate purpose of either a paid or organic search engine optimization campaign. Choosing the right terms is vital if time and money is not to be wasted. Many businesses lose out on thousands of visitors because they have chosen the wrong terms to be #1 for. All too often, an inexperienced or unscrupulous SEO practioner is the cause!

How do you approach Keyword & Competitor Analysis?

We use a scientific, five step approach to Keyword Analysis:

• Keyword Discovery – we research your competitors and the market you operate in to identify all the most commonly utilized search terms. We validate this against actual search data.
• Keyword Popularity Analysis – we analyze industry insider data to determine the number of daily queries made across all the major search engines for the search terms discovered in step (1).
• Keyword Competitiveness Analysis – we further review search terms to determine how many competitors are actively optimizing their sites for those terms.
• Keyword Attractiveness Analysis – we use our own expertise, experience and judgement to combine steps 1-3 above. The ultimate outcome is a list of keywords, prioritized for their SEO Campaign attractiveness.
• Keyword Deployment – we finally determine how best to combine key words and phrases into the text sequences that will be utilized in the SEO campaign (balancing factors of prominence, proximity & density).

Where do you use the Keyword Analysis Product?

The Keyword & Competitor Analysis product is a core component of all effective web design. The only variable is the degree of depth of analysis. Based upon your level of committemnt we will craft our keyword research to meet your demands from 20 keywords to 100.